StartApp Launches MobileChain a Platform that Aims to Bring Blockchain Technology to the Masses
According to different studies and estimations, there are between 20 to 30 million users of cryptocurrency and decentralized platform and services. Of course, it is an important number that the ecosystem was able to reach in a short time, but compared to the global population this is les than 0.5% adoption rate. This is why, the technology has a long way ahead to become mainstream.
Technology, like many other fields fits on the technology diffusion theory. And yes, Blockchain and virtual currencies are on the earliest sage of the technology adoption curve, which includes the innovators and people close to them. In order to reach the entire population, it is necessary to cross two important thresholds, early adopters and the chasm.
How To Adopt Blockchain Technology
In order to increase blockchain adoption, it is necessary to point out some key factors, according to Geoffrey Moore:
- Right Distribution, which gives consumers access to the services or products.
- Affordable Price that gives the financial ability to everyone to access them.
- A Complete Package, a technology that is free of errors and consumer friendly.
- Value, something that would provide a real product for a longer term.
At the moment, blockchain is still in its early stage of development. Even with millions of users all over the world, the technology is not able to cross the Chasm boundary and shift into the mainstream and common adoption. But most of the platforms and services are too nascent or failed gathering this support.
And it is still important to mention that the developers are not the problem. The problem is that they forget about mobile phones. This is a piece of hardware with the highest population penetration all over the world, reaching 70% of the world.
According to the Global Standard for Mobile Association (GSMA), there is a forecast of 5.7 billion users by 2020. That is a penetration of over 70% of the world’s population.
What Are StartApp And MobileChain?
SmartApp is an important leading mobile and data company that in order for blockchain to reach as many individuals as possible, mobile phones are key. In order to spread blockchain adoption, StartApp has created a project known as MobileChain, a platform that push diffusion of decentralized technology through cellular phones.
And to be even more effective, StartApp has been building MobileChain around Moore’s key factors.
The platform will allow developers of applications and publishers to have a prebuilt infrastructure and enter the cryptocurrency world. With its Software Development Kit, publisher or app developers will have the possibility to add blockchain services and different features to their mobile applications.
Developers will be able to provide quality applications and services but the blockchain integration is taken care off by the platform. That means that mobile app developers do not need to know anything about blockchain development.
MobileChain will be working with three different types of clientele and users:
- Developers and Publishers: they will be using the platform to use blockchain and include it into their applications.
- End users: Consumers will have an easier access to applications. Having a mobile phone is easier than opening a bank account, everything will be much easier for the end user.
- Brands: MobileChain will be working with other brands and enable them to have their own cryptocurrencies, blockchain app and a crypto ecosystem.
MobileChain will have its own token which is based on Ethereum and the ERC-20 standard. It will be used in the platform as a medium of exchange. Even those users without a bank account will be able to trade, buy and sell in the economy.
SDK: The mobile software development kit is one of the key points for developers, that can use it and add blockchain functionality to their applications.
Users will also have access to a cryptocurrency wallet to store their currencies and every single app developer can have its own micro economy with their own brand of tokens.
With the mass adoption of blockchain, StartApp’s MobileChain has the necessary characteristics to break through the resistance of Moore’s Chasm.