Mobile App Spending - Man with Phone

New research reveals that mobile consumers were big spenders in mobile marketplaces in 2018. Mobile analytics firm App Annie has found that consumer mobile app spending reached a milestone in 2018. Mobile consumers spent more than $100 billion downloading software and paying for services from Apple’s App Store and the Google Play store last year. This is a 75% increase from two years ago. The $100 billion mobile app spending milestone, which also included in-app purchases and in-app subscriptions, is reportedly a 75% increase from 2016. What’s more App Annie’s…


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