Credit: Dreamstime

Microsoft will allow customers to bypass the channel and purchase Azure services direct, in a strategy aimed at increasing adoption among small and mid-size organisations.

Under the banner of Microsoft Customer Agreement, the new approach is set for release as early as March for some customers, and removes partners from the buying process in most cases.

According to the tech giant, the move is designed to make the licensing transaction process “easier, more efficient and simpler” for customers.

“This new commerce model includes the streamlined, digital, Microsoft Customer Agreement, which takes the place of the agreement customers are currently using to purchase Azure,” a company statement read.

“It also supports our customers’ Azure consumption with sophisticated billing and cost management capabilities, and comprehensive subscription and account management features.”

The direct play will also provide access to a “single offer catalog”, housing 1st and 3rd party Microsoft products and services through a new marketplace experience, in addition to an 11-page digitally stored Microsoft Customer Agreement.

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