Fujifilm’s Instax has become a go-to brand for modern instant photography. Back in 2017, the Instax Square SQ10 introduced the concept of the hybrid instant camera, offering the ability to select an image before printing. This took the sting out of wasting film on what might have been a bad shot. Now it goes one step further.

Users can film a short video and then select the correct frame to print. Called Motion Mode, it allows one to shoot a video of up to 15 seconds long, use the dial on the back of the camera to select the frame that captures the moment best, and then print the photo. The video is stored on a microSD card, which can be transferred onto a computer or smartphone at a later stage.

Photos and videos can be viewed and edited on the 2.7” LCD screen on the back, and once ready, photos can be printed out in under 12 seconds.

It offers 4x digital zooming capabilities, which creates beautiful landscapes while Wide, and portraits when zoomed in. 

Want a selfie? No problem. The front facing selfie mirror assists users to frame a shot when not looking at the screen.

For the more creative photographer,  a Time Shift Collagemode can take four images in quick succession by the user pushing the shutter button only once. The resulting images are all arranged on one print in an equally spaced creative collage.

Users wanting to emphasise a specific object within a photo will find the Partial Colour filter highly effective. It allows the user to select a colour (red, orange, yellow, green, blue or purple) to stand out, with the rest converted to monochrome.

The camera is now more ergonomic thanks to a shutter button on both sides of the device, catering to both lefties and righties. 

It comes in beige and black, and retails for a suggested R2 999, which includes a 16GB microSD card.



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