Cannes Lions has named Apple the Creative Marketer of the Year, marking the first time the innovative tech giant has won the award.
The highly-coveted award “recognizes an organization that demonstrates sustained creative excellence in the marketing of their products across multiple platforms and distinguishes itself by embracing collaboration between partners and agencies to produce truly outstanding creative communications and marketing,” said Cannes Lions.
“We are humbled to receive this prestigious award. Apple Inc. has always believed creative, passionate people can change the world for the better,” said Toy Myhren, Apple Inc’s Vice President of Marketing Communications.
The Creative Marketer of the Year award was first introduced in 1992 and previous recipients include Google, Burger King, Samsung, Heineken, McDonald’s, Coca-Cola, Mars, IKEA, and Unilever, each of whom have “demonstrated that outstanding creativity drives business growth.”
Defining Apple ads, said Cannes Lions, include ‘World Gallery’, part of the ‘Shot on iPhone’ campaign which won 5 Gold Lions and a Grand Prix in 2015, ‘Dance’, from the awarded ‘Silhouette’ campaign for iPod in 2004 and ‘1984’, for Apple Computers winning a Cannes Lions Grand Prix in 1984.
Apple will be presented with the award at the final Awards Show of the Festival on Friday June 21st and will be collected by Tor Myhren, Apple’s Vice President of Marketing Communications.