3 minute read
Website push notifications are usually the clickable messages that pop up on the browser window after a user visits your website. They work just like the notifications sent by a mobile app and lands in your notification tray. It would be a good idea to install or activate the website push notification for your site because it will help you retarget your audience. But it’s always essential to learn about something before going for it. Here are six things you need to know before adding website push notifications.
- It’s Strictly Permission-Based
By default, whenever you install a mobile app, you are the one who enables push notifications. For websites, the users have to allow push notifications to be sent to them. The moment a new visitor arrives on your website, they trigger an opt-in box which if they click allow, they are added to your subscriber list.
After the visitor agrees to be a subscriber, you can send them push notifications from your website. After clicking the notification, the link will take your subscriber to the intended URL.
- No Application is Required
You probably wondered whether an application was needed to send notifications to mobile phone users. The good news is that you don’t need it. In fact, most websites are using web push because it’s quicker, easier, and more affordable way of reaching their visitors on their mobile devices.
Rather than using an app, you create and schedule all the notifications on your dashboard. In case the user accepts notifications from their phone, the message will come from your dashboard. If you post something new, they will get an alert on their phone.
- Just like Email, It Can Be Targeted on One-to-One Basis
You can control the feed and drive the conversation the way you desire, and at the time you want. Marketers want to have total control of the conversation which is something permitted by web push. Like you do with email, you can also target the exact user.
Web push notifications are the same as the old web push even though they work a bit differently. Web push notification will work when a user opens a web page. Even when the web page is closed, a web push can be sent, but a web notification can’t.
- How are They Delivered to the User’s Device?
There are three things involved in delivering a push notification. They are;
- Push Notification Service: Each browser including Firefox, Chrome, and Safari have their notification delivery service. Firefox has MDN servers, Safari uses Apple Push Notification Service (APNS), while Chrome uses Google Cloud Messaging.
- Service Worker Registration: The developer of the website is supposed to register the service worker on the Chrome or Firefox browser. Even though Safari includes support for service workers, the delivery of its notification is quite different.
- User’s Subscription ID: Subscriber ID is usually generated after a user accepts to get notifications from your website.
- You Shouldn’t Send Them Too Frequently
The permission to send push notification can be revoked just like it’s given. Being a high-engagement communication channel, it’s inappropriate to send countless notifications to your visitors.
Push notification is such a new technology that there is no benchmark data to check optimal frequency. It’s of your best interest to monitor your click rates, bounce rate, time and page, and opt-outs after the push notifications to find the most relevant frequency for your audience.
Web push isn’t at the risk of ending up in the spam folder, and it cannot be blocked by ad blockers.
It shows up on your browser even when the website is shut, and in mobile, it shows up in the notification tray. It also shows even when the browser isn’t running.
As a website owner, you are very aware that clicks matter. Push notification is one of the most effective tools which can help you communicate with your audience and encourage them to read more of your posts. The six points above will keep you informed and prepared.