Apple Inc. (NASDAQ:AAPL) currently holds a dominant position in the smartwatch space — not to mention the entire wearables category in general — thanks to its popular Apple Watch.

The latest edition of the device features its own cellular connection along with wireless charging, and has proven highly popular among fitness-minded consumers. However, as CNN Money reports, perhaps the first real competitor to the Apple Watch — the Fitbit Versa — has suddenly emerged:

[T]he Versa comes with a heart rate monitor, steps and workout tracking, and it’s waterproof so it can count your laps in the pool — all features also offered by the Apple Watch. Although it lacks a built-in GPS and a cellular connection option, which the Apple Watch has, it boasts a battery life of up to four days (the Apple Watch lasts about 18 hours).

At $200 — about $129 less than the latest Apple Watch — the Fitbit Versa is a solid option for fitness enthusiasts looking to add more smarts to tracking activities.

The Versa also looks just like the Apple Watch, and although its app ecosystem is still in the early stages, its feature set is very similar as well. The Versa allows users to track sleep cycles, workouts, yoga, and more, and even lets women track their menstrual cycles. And if its battery proves to be significantly better than Apple’s offering during real-life use, the device could actually put a dent in Apple Watch sales.

Apple Inc. shares rose $0.87 (+0.48%) in premarket trading Wednesday. Year-to-date, AAPL has gained 6.78%, versus a 3.69% rise in the benchmark S&P 500 index during the same period.

AAPL currently has a POWR Rating of A (Strong Buy), and is ranked #1 of 29 stocks in the Technology – Hardware category.

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